Travel Advertising

Reach travelers when they're planning trips

About our audience:

• Our monthly circulation averages somewhere in the neighborhood of 400,000 unique visitors  (Google Analytics) to 600,000 unique visitors (server logs), depending on the time of year. View a current Google Trends chart for a ballpark estimate of how we compare with two other major sites on our topic, Ricksteves.com and the European Travel Commission's Visiteurope.com.

• Readers from more than 100 countries visit our site on a typical day, and our content is targeted exclusively to readers who are interested in European travel and cruising.

• Our readers aren't just lookers; they're also bookers. (See testimonials from travel vendors.) When they've read one of our destination articles or reviews, those readers are often at the moment of decision ("Where should I go?" "How should I get there?" "Where should I stay?") that makes them valuable to you, the advertiser.

Travel Ad Network display ads

We're represented by the Travel Ad Network, which sells and serves  the display ads on our pages. Our display advertisers include international hotel groups, airlines, national and regional tourist offices, cruise lines, car-rental firms, and other leading travel brands. Ads can be geotargeted and/or served on major subsections of the site (such as Italy, Paris, and cruising).

Travel Ad Network represents handpicked travel-planning and booking sites such as RoughGuides.com, LonelyPlanet.com, DK.com, RandMcNally.com, Kayak.com, and the European Travel Commission, with a total audience of more than 17 million readers per month. (See audience demographics.) TAN offers both site-specific and run-of-network pricing. For more information about display ads, visit TravelAdNetwork.com.

Google text ads

These Google AdSense ads come in two versions:

• PPC (pay-per-click) "contextual" text ads, which are targeted to fit the content of each page. For example, you might find Google text ads for barge cruising in our "Barge Cruises and Canal Boats" article, or ads for Stockholm hotels and holiday rentals in our coverage of Stockholm.

• Site-targeted text ads, which run only on sites that you select, such as ours.

For more information about Google AdSense ads, visit Google AdWords.

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